LOS ANGELES, CA – JULY 14: Demi Lovato is seen at “Jimmy Kimmel Live” on July 14, 2022 in Los … [+]
Demi Lovato has recently embarked on an exciting project: re-recording some of her biggest hits and giving them a rock makeover. Songs like “Heart Attack” and “Cool for the Summer,” which were originally pop tunes, have been transformed into true rock anthems. This bold move by Lovato not only showcases her artistic evolution but may also prove to be a very smart business decision on her part.
One of the most significant advantages of re-recording her hits as rock songs is the opportunity to reach a new audience. While these tracks were already successful as pop, the switch to a rock sound may attract listeners who prefer the energy and intensity of guitars.
By tapping into the rock genre, Lovato opens the door to fans who may have previously overlooked her pop-oriented tracks. Some hardcore rockers tend to stay away from top 40, radio-ready pop, which is exactly what Lovato trafficked in for years—successfully, by the way. This expansion of her fan base can lead to increased exposure and the potential to connect with a whole new demographic of music lovers. If she plans on continuing to make rock music, acquiring more fans who stick to that one genre will only help her in the long term, as well as the short term with these few cuts.
Additionally, re-recording her hits as rock anthems allows Lovato to breathe new life into these songs. Although “Heart Attack” and “Cool for the Summer” may still be beloved by her fans, they have already had their time in the charts and the media spotlight. By releasing these revamped versions, Lovato brings attention back to these tracks and revitalizes them in the public eye.
This fresh approach gives her the opportunity to reintroduce these years-old compositions as if they were brand new. It’s a challenging feat to make familiar songs feel fresh and exciting again, but if Lovato can successfully accomplish this, it can be immensely valuable for her career.
These tracks might not be entirely new, but they feel and sound like they are. Thus many of her fans may be satisfied that their favorite has delivered something fresh. Artists these days are begged by their followers to produce new music constantly, which is not easy and which isn’t always financially viable. Lovato’s plan of re-releasing and mixing up the genre can serve as a stop-gap of sorts as she works on all-original material.
Of course, Lovato isn’t the first musician to come up with this idea. Many songs have been covered in the past, switching from one style to another when a different artist puts their spin on a previous hit. And Taylor Swift is currently in the middle of re-recording her first six albums and re-releasing them, though she’s not so much swapping genres as working toward owning her own material.
Lovato’s decision to re-record her hits as rock bangers showcases her artistic versatility and demonstrates her willingness to evolve as an artist. As fans eagerly await more re-recorded rock anthems from Lovato, it’s clear that this endeavor is not only a testament to her growth as an artist but also a testament to her savvy business acumen. She hasn’t stated if she’s going to continue with this plan, but it wouldn’t be odd if she did, as it may be working well for her.
Source: https://www.forbes.com/sites/hughmcintyre/2023/07/07/demi-lovato-is-re-recording-her-hits-as-rock-anthems-which-is-a-brilliant-business-move/